Advertising

As provided under Louisiana R.S. 43:111, the College shall not expend any public funds for advertising in any newspaper, book, pamphlet, periodical, or radio/television stations, except as follows:

• Advertising for bids or proposals for public works (Title 38); equipment, materials, supplies and services inclusive of leases where the College is lessee, and certain personal, professional, and consulting services (Title 39); leases where the College is the lessor (Titles 41 and 17); and sales of rights and services, as dictated by College policy and good public relations.
• Advertising for sale of bonds.
• Advertising for sale by educational institutions of books, equipment, produce, or other materials.
• Announcement by educational institutions of extension course offerings.
• Announcements by departments or auxiliary units of institutions of higher education to promote cultural or educational programs sponsored by such departments or units for the public’s cultural and intellectual benefit, limited to a maximum of 15 percent of the cost of the event or $3,000, whichever is larger. (This may include athletic events, rodeos, concerts, and similar events.)
• Other cases where the law authorizes advertisements.
• Any public institution of higher education, any management board thereof, and the Board of Regents may expend public funds for advertising designed to increase the number of other-race students enrolled in public institutions of higher education or increase the percentage of black high school graduates who pursue a higher education, provided that such advertising expenditures shall not exceed the amounts necessary to implement the provisions of the consent decree entered in the U.S. of America vs. State of Louisiana, et al., U.S. District Court for the Eastern District of Louisiana, Docket #80-3300-A.
• Notwithstanding any provision of law to the contrary and in addition to the exceptions and the authority provided above, a public postsecondary educational institution annually may expend up to one-half of one percent of its total operating budget or one hundred thousand dollars, whichever amount is less, on advertising, provided such advertising is in furtherance of the duties and functions of the institution.
• Although the law is silent as to its intentions with regard to billboards, it has been assumed that such advertising could be permitted if it followed the same guidelines as listed for other media. In determining the limits and conditions for advertising, one should take into consideration not only legal requirements, but policies, in regard to the sale of rights, goods, services, and technology to the private sector, possible unreasonable competition with private sector businesses and industries, and equal employment opportunity media.