GOAL: a broad statement of what you wish to accomplish. Goals are broad, general, intangible, and abstract. A goal is really about the final impact or outcome that you wish to bring about. In the case of goals for a grant proposal, make sure they are linked back to your need statement. Use words such as decrease, deliver, develop, establish, improve, increase, produce, and provide.
Example: Decrease the degree of malnutrition among young children in northwest Louisiana.
OBJECTIVE: a step toward accomplishing a goal. In contrast to the goal, an objective is narrow, precise, tangible, concrete, and can be measured.
Example: By the end of year one, provide 125 mothers in northwest Louisiana with a 2-hour training program that will provide health and nutrition information.
Use the S.M.A.R.T. method of writing your objectives. Specific, Measurable, Attainable, Realistic, and Time-bound.
Keep the following in mind when preparing your objectives: